NEW ORLEANS, LA—Today, Mayor Mitch Landrieu issued the “2012 New Orleans Cultural Economy Snapshot,” an in-depth analysis of the value of the City’s cultural economy.
The report was released as more than 50 delegations representing cities and countries from around the U.S. and the world convened in New Orleans for The U.S. Conference of Mayor’s 2013 World Cultural Economic Forum (WCEF) this week. As Chair of the U.S. Conference of Mayors Tourism, Arts, Parks, and Entertainment and Sports Committee, Mayor Landrieu is hosting the event, which focuses on the powerful impact of culture to drive local economies and spur innovation.
View the report
“The 2012 report makes clear that the cultural economy continues to be a significant economic engine here in the city,” Mayor Landrieu said. “Our cultural economy employs a major portion of our workforce, fuels tourism and shapes the day-to-day lives of people who call New Orleans home. Our city benefits greatly from the thousands of business owners, artists, producers and innovators working in the cultural sector.”
The report is the City’s fourth annual comprehensive analysis quantifying all aspects of the cultural economy in New Orleans. As originally defined in the 2005 report “Louisiana: Where Culture Means Business,” the cultural economy consists of six segments: Culinary Arts, Design, Entertainment, Literary Arts and Humanities, Preservation, and Visual Arts and Crafts.
In New Orleans, the cultural sector has 32,400 jobs, representing 13.8% of the total workforce. This is an increase of 7% over 2011’s 30,400 cultural jobs, and represents over $1.1 billion in wages. The cultural sector was one of the few industries in the city to experience positive employment growth between 2011 and 2012.
Highlights of the report include:
• There were 1,722 cultural businesses in New Orleans in 2012, a 5% increase from 2010.
• The local film industry hosted 61 total feature film and television tax credit projects (films with a
budget greater than $300,000), with local spending of $670 million. This represents a 33% increase
in tax credit projects and a 26% increase in direct spending.
• The city’s 110 live music venues hosted 30,000 musical gigs in 2012, up from 26,000 musical gigs
counted in 2011.
• New Orleans has over 110 festivals, events and outdoor markets attended by an estimated 3.9
• Mayor events such as Mardi Gras, New Orleans Jazz and Heritage Festival and French Quarter
Festival had a $760.4 million economic impact in 2012, up 3% from 2011.
Scott Hutcheson, Advisor to the Mayor for Cultural Economy, said, “With this report, we’re able to use sound data to show the incredible value of our cultural economy, which is indeed the very heartbeat of what makes New Orleans the unique, rich place that it is, and why this is a great place to live, work and visit.”