NEW ORLEANS, LA— Today, Mayor Mitch Landrieu, the New Orleans Police and Justice Foundation (NOPJF), NOPD Superintendent Ronal Serpas and members of the City Council announced the next phase of the ongoing recruitment effort to attract qualified candidates to the New Orleans Police Department. “Get Behind the Badge,” launched in summer 2013 in collaboration with the New Orleans Police and Justice Foundation, is an interactive recruitment campaign which includes an online website, digital marketing and the use of job posting tactics on career-based websites. With a $300,000 investment by the City Council and through matching funds raised by the NOPJF, NOPD will continue its efforts to hire new officers in order to build a department of 1,600 officers. During second phase, the three-month recruitment campaign will leverage two thirty-second spots on local websites; continue the digital marketing campaign to reach target audiences; target former and exiting military through interactive display, e-blasts and job posting via Recruit Military; and support the direct efforts of the NOPD Recruitment Office.
“With the help of our entire community and the leadership of the New Orleans Police and Justice Foundation, the New Orleans City Council, state legislators and our faith leaders we are hoping to identify and attract the best and brightest to safeguard our city,” said Mayor Landrieu. “Since day one, public safety has been our top priority and we rely on the commitment of those ready to help make our city a better place to work, play and live.”
Click here to watch video of the press conference.
“There has never been a better time to join the NOPD,” said Superintendent Serpas. “Through local investment, the new NOPD has better facilities and equipment, more transparency and increased training. We offer a competitive package and real opportunity for advancement for the men and women who are on the front lines to protect our city.”
“The Foundation is proud to be a partner in this public/private partnership to recruit a significant number of highly qualified, career-oriented applicants to become New Orleans Police Officers. NOPD is the means by which safety is maintained in our community, protecting people, property and the spirit of our great city. Mayor Landrieu, Superintendent Serpas and the men and women of the NOPD have our full support,” said Sandy Shilstone, NOPJF Board Chair and co-founder of the New Orleans Police and Justice Foundation.
Phase two of the recruitment campaign launched on July 7, 2014 and will run through mid-September. Interactive display and job board postings are currently live on joinnopd.org. The YouTube digital marketing campaign will launch on July 21, 2014 and the military component will launch on August 1, 2014.
Click here to view new recruitment videos.
Within the last year, the City has focused to reach local and regional candidates through a range of community outreach and marketing activities. The NOPD recruitment website, hosted by NOPJF, has attracted more than 42,000 unique visitors and includes detailed information on the application process, compensation and benefits, as well as the curriculum for the police academy. NOPD has also hosted multiple recruitment events in conjunction with NOLA FOR LIFE Days in crime hot spots and managed displays at job fairs within the region. On Saturday, August 9, 2014, the City and NOPD will partner with Dillard University to offer a NOPD “one-stop” event where participants will be able to take the Civil Service exam, written and agility tests and begin the first stages of the required background check during a single day. Mayor Landrieu has also enlisted the support of the New Orleans faith-based community to host a special recruitment effort on Sunday, August 24, 2014. Throughout the “Super Sunday” event, faith leaders will invite NOPD officer and leaders, state legislatures and the City Council to address their communities of worship.
The City is also making process enhancements to improve the application process. Last fall, the City introduced an online application which led to a sharp increase in the number of applications received. Civil Service received 70 applications in November 2013 compared to 450 in January 2014. Since January of this year, Civil Service has received an average of 200 applications monthly.
“Recruiting and retaining NOPD officers is essential to the safety and future of our city. As Chair of the Council’s Criminal Justice Committee, I will continue to advocate for common sense reforms and best practices to strengthen and support NOPD. I applaud the expansion of a vigorous, locally-focused recruitment campaign, and I will continue to work with my colleagues on the Council, Mayor Landrieu, and Chief Serpas on this critical issue,” said District A Councilmember Susan Guidry.
“It is vital to the continued growth of this city that we find ways to attract and retain more police officers. We must act in real and tangible ways to strengthen the NOPD,” said District D Councilmember Jared Brossett.
NOPD offers excellent benefits including a competitive salary, 25-week state-certified law enforcement training; health, dental and vision insurance; and an excellent retirement plan and free life insurance. Applicants must be at least 20 years of age, have obtained a high school diploma or a state approved G.E.D.; and have at least 60 hours of college credits, or the equivalent of two years of full service in the military. The NOPD offers fast track programs for former military servicemen and women that allow you to earn an income while training.
Job seekers can apply online for the police department online and learn about the entire recruitment process at www.joinnopd.org.