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The City of New Orleans

Mayor Mitchell J. Landrieu

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First Lady Cheryl Landrieu Introduces "Girl Up NOLA"

May 17, 2012

NEW ORLEANS, LA – Yesterday, the First Lady of New Orleans Cheryl Landrieu announced the launch of “Girl Up,” a new initiative designed to promote the importance of all girls and young women to the City of New Orleans and the world.

“The future of New Orleans depends upon the development and growth of the next generation of young women,” said Mrs. Landrieu, in announcing the initiative’s launch. “In creating this program, it is my hope that Girl Up NOLA will instill in its participants and others the belief that all girls deserve respect, opportunity and every chance to succeed.”

Led by the Mrs. Landrieu, the Girl Up NOLA initiative will generate inspiration, build connections with positive role models and increase access to opportunities and resources within their own communities and beyond. The initiative will provide a platform for young women and the women who care for them to further their own goals, and will seek to empower girls to play an active role in their own personal development, assisting them in navigating the pathways to a successful future.

Also launched today was the website, More programming will be unveiled throughout the summer months. Girls in grades 5-12 are invited to visit the website and register to engage in the initiative in a variety of ways.

“Our first call to action will be to ask girls, via the website, how they ‘girl up,’” said Mrs. Landrieu. “I look forward to seeing these expressions of individuality, strength, authenticity and diversity. As a mother of two daughters myself, I’ve seen my own girls grow into unique young women, and this is a chance to watch as other young girls are inspired by people from and around our community.”

Girls are encouraged to connect with Girl Up NOLA on Facebook at and on Twitter, @GIRLUPNOLA.   

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Last updated: 5/18/2016 2:14:26 PM

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