July 10, 2024 | From New Orleans Fire Department

Three-Alarm Fire Involving Storage Units at 311 W. Robert E. Lee Blvd

On Wednesday, July 10, 2024, at 2:37 p.m., the New Orleans Fire Department (NOFD) was dispatched to a reported fire behind 318 Lake Marina Ave. Upon NOFD arrival to the scene at 2:42 p.m., it was determined that the actual fire involved a nine-unit storage building at 311 W. Robert E. Lee Blvd. As NOFD Fire Operations (Fire Ops) personnel were attempting to force entry into the storage units, they quickly realized that the fire was spreading and possibly involved all nine units of the storage building. This prompted the request for a second alarm at 2:56 p.m. The fact that fire was occurring so close to Orleans/Jefferson Parish likely initiated a 911 call from a Jefferson Parish resident, resulting in a full one-alarm contingent from Jefferson Parish’s East Bank Consolidated Fire Department (JPFD) responding to the scene.


Although the NOFD Fire Ops personnel were confident that the fire could be contained to the storage unit, the contents (mostly cars and boats) created a very heavy fire load. A third alarm was requested at 3:54 p.m. to bring in extra personnel in relieve of those first-up fire companies.


Twenty-five NOFD units, supported by sixty-eight Fire Ops personnel were used to bring this incident under control at 4:34 p.m. There were no injuries reported and the cause of the fire is currently being investigated. The New Orleans Fire Department thanks JPFD personnel for their assistance in the mitigation of this incident. 


Call Received:            2:37 p.m.

Dispatched:                 2:37 p.m.

Arrival:                         2:42 p.m.

2nd Alarm:                    2:56 p.m.

3rd Alarm:                    3:54 p.m.

Under Control:            4:34 p.m.

NOFD Units:               25

Fire Ops Personnel:    68

Cause:                         Under Investigation

Injuries:                        None Reported